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Wake Forest church uses WTF to attract college students

A church in Wake Forest has decided to build its logo around the acronym WTF (to them it means “worship, teaching, friends”). A picture of the church has recently received lots of attention on the web, with most people assuming that the church is clueless and has no idea what the acronym actually stands for. But, according to the church’s blog, they’re well aware of its usual meaning, but have used the acronym as part of an intentional strategy to market the church to college students. (Don’t you love it when we use the words “market” and “church” in the same sentence?) So, the church is pretty excited about all the attention that they’ve received from this photo.