Here’s an interesting post from Daniel Decker on the tough world of book publishing (HT Trevin Wax). Specifically, he offers “10 Awful Truths about Book Publishing” before giving 7 tips for overcoming them. If you have any interest in the writing/publishing world, this one’s worth a quick read.
Here are the 10 Awful Truths about Book Publishing that Decker offers:
- The number of books being published in the U.S. has exploded.
- Book industry sales are declining, despite the explosion of books published.
- Average book sales are shockingly small, and falling fast.
- A book has less than a 1% chance of being stocked in an average bookstore.
- It is getting harder and harder every year to sell books.
- Most books today are selling only to the authors’ and publishers’ communities.
- Most book marketing today is done by authors, not by publishers.
- No other industry has so many new product introductions.
- The digital revolution is expanding the number of products and sales channels but not increasing book sales.
- The book publishing world is in a never-ending state of turmoil.
Keep reading to see what he thinks about how prospective authors should respond to this challenging new environment.