Creativity isn’t magic – how innovations really happen

The act of creation is surrounded by a fog of myths – myths that creativity comes by an inspiration, that original creations break the mold, that they’re the products of geniuses, and appear as quickly as electricity can heat a filament. But, creativity isn’t magic. It happens by applying ordinary tools of thought to existing materials.

That’s how this video on creativity and innovations begins. It goes on to explain that creativity involves three basic elements: copying, transforming, and combining. Check it out.


About Marc Cortez

Theology Prof and Dean at Western Seminary, husband, father, & blogger, who loves theology, church history, ministry, pop culture, books, and life in general.

Posted on June 23, 2011, in Writing and tagged , , , . Bookmark the permalink. 1 Comment.

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