10 Awful Truths about Book Publishing…and How to Beat Them

Here’s an interesting post from Daniel Decker on the tough world of book publishing (HT Trevin Wax). Specifically, he offers “10 Awful Truths about Book Publishing” before giving 7 tips for overcoming them. If you have any interest in the writing/publishing world, this one’s worth a quick read.

Here are the 10 Awful Truths about Book Publishing that Decker offers:

  1. The number of books being published in the U.S. has exploded.
  2. Book industry sales are declining, despite the explosion of books published.
  3. Average book sales are shockingly small, and falling fast.
  4. A book has less than a 1% chance of being stocked in an average bookstore.
  5. It is getting harder and harder every year to sell books.
  6. Most books today are selling only to the authors’ and publishers’ communities.
  7. Most book marketing today is done by authors, not by publishers.
  8. No other industry has so many new product introductions.
  9. The digital revolution is expanding the number of products and sales channels but not increasing book sales.
  10. The book publishing world is in a never-ending state of turmoil.

Keep reading to see what he thinks about how prospective authors should respond to this challenging new environment.

About Marc Cortez

Theology Prof and Dean at Western Seminary, husband, father, & blogger, who loves theology, church history, ministry, pop culture, books, and life in general.

Posted on February 26, 2011, in Writing and tagged , , , , , . Bookmark the permalink. 3 Comments.

  1. And this leaves me wondering what will happen with the inevitable fall of Borders. Every avenue for an author is one that can make or break a career.

    • That’s a great question. Things have certainly gotten more complicated for authors, and I’m not sure if anyone really knows what the future holds.

  1. Pingback: More Buck For Your Bang! | Kristi Bernard

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