The religious significance of Super Bowl commercials

I’m toying with the idea of doing a few posts looking at the religious significance of some of the Super Bowl commercials that will be aired during today’s game. I mentioned a few days back that modern advertising draws much of its power by tapping into religious themes and ideas. So, it might be interesting to take a look at a few of them and see what these commercials might be saying about the religious sensibilities of American culture.

So, if you’re going to watch the game (or just the commercials) today, keep an eye out for any that might make for an interesting theological discussion. If you come up with some ideas, feel free to email me or let me know in the comments.

To help you stay on top of things during the game, here’s a Super Bowl Commercial Schedule.

Or, if you don’t want to bother watching the game, but you still want to see the commercials. Here’s a list of 30 Super Bowl commercials already available for viewing.

About Marc Cortez

Theology Prof and Dean at Western Seminary, husband, father, & blogger, who loves theology, church history, ministry, pop culture, books, and life in general.

Posted on February 6, 2011, in Culture and tagged , , , , . Bookmark the permalink. 3 Comments.

  1. I read a book recently that said that commercials are modern day parables. The parable of the man with bad breath, for example, turns out to be a commercial for mouth wash or gum. I remember the parable of the bored teenager (a Nintendo commercial) and the parable of the girl with white streaks on her black dress (a clear stick deodorant commercial). Two paths are presented: one, the way of the fool who does not know about or does not use the technology that has solved their problem; two, the wise man or woman who has found the product that solves their dilemma.

    • That’s an interesting perspective. I’ve long appreciated the religious significance of commercials, but I’d never really looked at them as parables. I can see where that might be a valuable way of approaching them.

  2. So how are you conceiving the religious significance of a commercial? Philosophically?

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