Is it time for a new name?

My youngest daughter has recently developed a new way of answering difficult questions. Snuggled on the couch yesterday morning, she listened patiently as I gave an obviously incorrect answer to a question she’d asked.  When I was done, she just looked at me and said, “You should ask your imaginary friend who’s smarter than you what he thinks about that.” Where does she come up with this stuff?

Well, I have a question to ask, and although my imaginary friend is pretty smart, and I’ll certainly see what he thinks, I’d also like to get a broader perspective.

Actually, I have several questions to ask. In a few months, this blog will have had about one year of active use. (It was mostly dormant for quite a while before that.) So, I’m starting to wrestle with what to do moving forward. For the next couple of days, I’d like to throw some questions out there and see if anyone has some input that might even be better than that of my imaginary companion.

First off: Does the blog need a new name? I’m very aware of the fact that “scientia et sapientia” probably doesn’t mean much (if anything) to many people. As I explained when I started the blog, the phrase identifies two different ways of knowing that are both important. But, since I’m not sure how many people actually know that’s what the phrase means, I’m wondering if a less obscure (and probably more interesting) name might be a good idea.

So, what do you think? Does the blog need a new name? You won’t hurt my feelings (much), so speak freely.

And, although I realize this is dangerous, I’m also going to ask, Do you have any suggestions for a new name? Feel free to comment on the first question even if you don’t have any suggestions for a new name. I’m not going to turn this into a full-fledged contest, but I would be interested to know if anyone has some ideas floating around that they’d like to toss out there.

About Marc Cortez

Theology Prof and Dean at Western Seminary, husband, father, & blogger, who loves theology, church history, ministry, pop culture, books, and life in general.

Posted on January 30, 2011, in Misc. Bookmark the permalink. 16 Comments.

  1. You could always entitle it The Awesomeness That is Marc Cortez and His Chosen Lackies Blog, but that would take too long to type.

  2. I like the name; even if I cant pronounce it 😉 I think people identify you with this blog and I don’t think there would be any advantages / disadvantages in changing it.

    Actually I like odd naming blogs and its all part of the learning curve when people explain why they name the blog what they do.

    The question to ask is if the ongoing theme of your blogging reflects your blog name and if really it matters if it does or not.

  3. I think a new name would be cool. I didn’t know what the phrase meant ’til recently and after reading your blog for a while I’m not sure if it is supposed to be a theme of your blog or just a cool phrase you like.

    I don’t have any suggestions but I think it would be cool for the new name to reflect the diversity of your blog. You post on a broad range of topics related to theology, the church, and culture.

    While you’re changing things, how ’bout your picture? The color tone and size of it (when it shows up next to your comments) makes you look older than you are and for some reason you always seem like you have one of those priest collars on (to me). Sorry if you weren’t wanting that kind of feedback. Either way, love the blog!

    • Thanks for the input! You’re definitely right that the blog has ended up being much more diverse than I’d originally intended. I think the name still applies, but maybe not as well as in the beginning.

      And, I’m pretty notorious for not noticing the way I look, so I’m not surprised to hear that my photo may not be the most effective. I’ll see if I have anything better. (Probably not, I also don’t get my picture taken very often. I wonder if there’s a connection?)

  4. Yes, a new name. Something like…
    Barthopia: Until you read him you just won’t understand.
    Theofunny: Home of the only Systematic Theologian with a sense of humor.
    scientia et sapientia: Get a Thm and you might be able to read this blog’s name.
    The Thinking Evangelical: Overcome your Incredulity.

    • Okay, every time I hear a word ending in “topia” I think of Cuzco-topia from Emperor’s New Groove. I have kids.

      I like the creativity. And, in the third one I especially like the clear marketing pitch driven by the subtle angst produced by the suggestion that you’re really not well educated until you get a ThM. Nicely done. Maybe we should just keep the name the same and use that as the tag line beneath it!

  5. I really like your blog name. I vote you keep it. 8)

    I find blog titles to be very analogous to brands/marketing. It is somewhat disorienting when a blog changes name, when nothing else changes (content-wise).

    • Hey Nathan, good to hear from you. I was just thinking the other day that we hadn’t seen you around these parts much lately.

      That’s a good point. “Brand” is important with blogs as with everything else.

  6. I like the blog name too. AND I do think of The Marc Cortez when I see it.

    As an aside, my mentor pastor was named Mark Corts, so sometimes I think of him too when I see it or you 😉

  7. I hate change! Keep it the same!

  8. Now that I have finally learned how to spell it for identifying the source in the file name when I copy and paste some of your blogs, please don’t change it.

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