Coca cola using gay-themed humor in Egypt?

Talk about an odd combination. Coca Cola is not only one of the last companies I would expect to see using gay-themed humor in their advertising (promoting their new-in-Egypt twist tops), but Egypt, with its rather stringent anti-homosexuality laws, is one of the last places I’d expect to see such an ad. And yet, here it is. What do you think?

About Marc Cortez

Theology Prof and Dean at Western Seminary, husband, father, & blogger, who loves theology, church history, ministry, pop culture, books, and life in general.

Posted on August 26, 2010, in Misc. Bookmark the permalink. 5 Comments.

  1. I think that this only makes me appreciate Pepsi even more than I already do!

  2. Is that actually gay? remember in the Middle East men are much more tactile with each other. Perhaps he just wanted help to open his bottle?

    • You got me. I’m certainly no expert on Egyptian culture. Maybe someone with more knowledge of the Middle East will chime in on this one.

  3. The movie “Notting Hill” is playing in the background, the scene when Julia Roberts’ movie star character is making her appeal to the Hugh Grant’s bookstore owner to take her as she is. So, I think that there is something subtle going on in the commercial about romance.

    In the former Soviet Union, the things that were repressed the most were often “snuck” into movies, art, plays in very understated ways so as to make a point (even indirectly) but not be overt enough to draw the attention of the state censors. Probably something like that is going on.

    • Hmmm, good point. The background does make it kind of hard to argue that there’s not a least a romantic undertone to the scene.

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